In the world of investing, once familiar with basic strategies like buy-and-hold or investing in ETFs, many investors want to go further to seek higher returns. At this point, advanced stock investment methods such as margin trading, short selling, options, arbitrage, or even algorithmic AI trading become attractive tools. However, along with the opportunity for superior profits come significant risks if the underlying mechanisms are not fully understood.
In this article, we will analyze each advanced stock investment method in detail, from its pros and cons, suitable application times, to real-world case studies recorded in the market. Through this, you will gain a comprehensive perspective to decide which strategy is right for you and avoid common “pitfalls” in advanced investing.
Mục lục
- 1. Margin Trading
- 2. Short Selling
- 3. Investing with Rights & Splits Strategy
- 4. Algorithmic / AI Trading
- 5. Options Trading
- 6. Arbitrage (Price Difference)
- 7. Investing with a “Spin-off” and Merger Strategy (M&A Play)
- 8. Penny Stocks / News-based Short-term Trading
- 9. Providing Stock-Related Services
- 10. Securities Lending
- 11. CFD (Contract for Difference) Trading
- 12. Stock Swing Trading with Legal Insider Information (Insider-Informed Trading)
- 13. Fractional Ownership or Stock Tokenization
- 14. Conclusion
1. Margin Trading
Margin trading is a method where investors borrow money from a brokerage firm to buy stocks, using the purchased stocks and the initial margin deposit as collateral. For example, if the required margin is 50%, an investor only needs to use 50 million VND of their own capital to buy a block of shares worth 100 million VND, with the remainder borrowed from the brokerage. This increases purchasing power but also doubles the risk: if the stock price falls, the loss also accelerates.
Pros:
- Increases stock purchasing power even with limited personal capital.
- Can optimize profits in a short period if the stock price rises sharply.
- Capitalizes on market opportunities when there are clear growth signals.
Cons:
- High risk of loss as the loan increases financial pressure.
- May face a margin call (forced to deposit more funds) when the stock price drops significantly.
- Highly dependent on margin loan interest rates, which can erode profits.
Advice:
- Only use margin when you have a clear strategy and strict risk management.
- Avoid using the full margin limit provided.
- Always set a stop-loss at a safe level, typically between 7–10%.
When to use:
- When the market is in a strong growth phase (bull market).
- When there is positive news and favorable business results from the company.
- When margin loan interest rates are low, helping to reduce capital costs.
In 2020, during the strong recovery of the Vietnamese stock market after the Covid-19 pandemic, many investors used margin to increase their profits. For example, an investor used 200 million VND of their own capital and borrowed an additional 200 million VND from a brokerage firm to buy HPG shares at a price of around 17,000 VND/share. After 12 months, the price of HPG rose to nearly 45,000 VND/share (an increase of over 160%).
If only using their own capital, the return would be around 329 million VND (a profit of 129 million VND). But by using margin, the total gross profit reached nearly 258 million VND after deducting loan interest. This is a clear demonstration of how margin can amplify profits if the trend is right. However, during the 2022 period, when the VN-Index fell from 1,500 points to 900 points, many investors using margin faced margin calls, forcing them to sell off their stocks at a heavy loss.
2. Short Selling
Short selling is an investment strategy where an investor borrows shares from a brokerage firm and sells them on the market, expecting the stock price to fall. When the price drops as predicted, the investor buys back the shares at the lower price to return to the brokerage, profiting from the difference. For example: an investor borrows and sells 1,000 XYZ shares at 50,000 VND/share (totaling 50 million VND). Later, when the price drops to 40,000 VND, they buy them back for a total of 40 million VND, making a profit of 10 million VND (before fees and loan interest).
Pros:
- Allows for profit during a declining market.
- Helps investors hedge against risks in their existing stock portfolios.
- Capitalizes on short-term opportunities when there is negative news about a company.
Cons:
- Unlimited loss potential, as a stock’s price can rise indefinitely.
- High costs for borrowing shares, including borrowing fees and interest.
- Some markets (including Vietnam) do not yet permit it or only apply it in a limited scope.
Advice:
- Only engage in short selling if you have experience in technical analysis and good risk management.
- Always set a stop-loss to limit risk when the stock price moves against your expectations.
- Use short selling primarily for hedging risk rather than for excessive speculation.
When to use:
- When the market enters a downtrend (bear market).
- When a company has negative financial news or a sharp decline in business results.
- When the market or a specific industry is at risk of a crisis (e.g., real estate crisis, banking crisis).
During the 2008 financial crisis, many hedge funds used short selling strategies to make enormous profits. A prime example is John Paulson, founder of the fund Paulson & Co. He bet on the collapse of the U.S. housing market and real estate-related securities. Through short selling and the use of derivatives (CDS – Credit Default Swaps), Paulson earned $15 billion in profit in 2007 alone, while the global market was in turmoil.
A more recent example occurred in 2021, when GameStop (GME) stock became a focal point. Many large U.S. hedge funds shorted GME, expecting its price to fall. However, a community of retail investors on the Reddit forum (WallStreetBets) collectively bought the stock, causing GME’s price to surge from under $20/share to over $400/share in just a few weeks. As a result, some funds, like Melvin Capital, lost billions of dollars and required a bailout. This is a classic example of the “short squeeze” risk in short selling.
3. Investing with Rights & Splits Strategy
A Stock Split is when a company increases the number of outstanding shares by dividing existing shares, for example, splitting one share into two or three. However, the market capitalization and the investor’s ownership value remain unchanged. The purpose is usually to lower the trading price on the market, making the stock more accessible to many retail investors.
Meanwhile, a Rights Issue allows existing shareholders to purchase new shares at a preferential price compared to the market price, aiming to raise capital for the company. If shareholders do not wish to exercise their rights, they can sell these rights on the market.
This strategy often attracts medium to long-term investors because it offers both the potential for increased profits when the stock price recovers after the split/issuance and the opportunity to buy at a lower price.
Advantages:
- Increases liquidity as the stock price drops to a more “affordable” level.
- Rights issues allow existing shareholders to benefit from a discounted price, typically 10–20% cheaper than the market price.
- Creates an incentive for investors to hold shares long-term, increasing their commitment to the company.
Disadvantages:
- A split does not change the company’s intrinsic value; it’s merely a “financial technique.”
- With a rights issue, if the company issues too many new shares, it can dilute the earnings per share (EPS).
- If the company lacks a solid business plan, the additional issuance puts investors at risk of a stock price decline.
Advice:
- Participate in a rights issue when the company has a strong financial foundation and a clear plan for using the capital.
- Only choose stock splits from companies with stable growth and financial transparency.
- Avoid following the FOMO effect, as there are many cases where the stock price does not rise after a split and may even fall due to supply and demand factors.
When to apply:
- When the market is in a growth cycle (bull market).
- When the company announces a transparent plan for capital use, such as investing in production or business expansion rather than just paying off short-term debt.
- When the stock price is too high for retail investors to trade easily (e.g., over 1,000,000 VND/share).
A notable example is Apple (AAPL), which executed a 4-for-1 stock split in August 2020. Before the split, AAPL’s price was around $500 per share. After the split, the price dropped to about $125, making it more accessible to many retail investors. Within 12 months after the split, AAPL’s price rose to over $145 per share (an increase of ~16%), demonstrating how positive psychological effects and higher liquidity supported the stock price.
In Vietnam, Vinamilk (VNM) once issued a rights issue in 2014 with a preferential price about 20% lower than the market price. Investors who held and exercised their rights saw good returns as VNM’s stock price recovered and continued to grow during the 2015–2016 period.
Review your knowledge about what a joint-stock company is in this article.
4. Algorithmic / AI Trading
Algorithmic Trading or AI Trading is an investment method where investors or financial institutions use algorithms and automated computer systems to make decisions on buying and selling stocks. These algorithms can be based on technical analysis, statistics, machine learning, or real-time market data. The strength of this method is its processing speed and ability to analyze vast amounts of data in a very short time, something that is difficult for humans to achieve.
Advantages:
- Executes trades faster than humans, capitalizing on opportunities that exist for only a few seconds or milliseconds.
- Minimizes emotion in investment decisions, adhering to trading discipline.
- Can analyze and process huge volumes of data from multiple sources (market, news, social media).
- Increases market liquidity due to high trading volume.
Disadvantages:
- The initial investment cost for technology infrastructure and algorithm development is very high.
- Systemic risk: if the algorithm has errors or is exploited, investors can suffer significant losses.
- Requires in-depth knowledge of technology, programming, and data analysis.
- Can cause extreme market volatility phenomena (flash crashes).
Advice:
- Should be applied to large portfolios or when there is the capability to develop or hire a financial technology (fintech) team.
- Always have risk control mechanisms, monitor algorithms, and set automatic stop-loss levels.
- One should not rely entirely on AI, but combine it with fundamental analysis and human oversight.
When to use:
- When the market has high liquidity and large trading volumes (e.g., the HOSE in Vietnam or the NYSE, NASDAQ in the US).
- When the business/organization has sufficient financial resources to maintain the system.
- When needing to leverage a short-term competitive advantage, for example: High-Frequency Trading (HFT).
A prominent example is Renaissance Technologies, a quantitative hedge fund (quant fund) famous for its Medallion Fund. By applying algorithmic and AI trading, this fund achieved an average return of about 39% per year after fees from 1988 to 2018, a figure that far surpasses most other investment funds in the world.
Another case is the “Flash Crash” phenomenon on May 6, 2010, in the US. Within just 36 minutes, the Dow Jones index dropped nearly 1,000 points (equivalent to 9%) and quickly recovered. The cause was attributed to abnormal activity from high-frequency trading algorithms. This event demonstrates the significant benefits of algorithmic trading, but also warns of the risks if the system loses control.
5. Options Trading
Options Trading is an investment strategy where an investor buys or sells the “right,” but not the “obligation,” to buy or sell a stock at a specified price (the strike price) on or before a specific future date. There are two basic types of options: Call Options and Put Options. Investors can use options for hedging against risk or for speculation.
Advantages:
- Allows for hedging against stock price volatility, helping to preserve capital.
- Leverages financial power: only a small fee (premium) is required to control a larger value of the underlying asset.
- Flexible, allowing for the application of many combined strategies (straddle, strangle, spread…) to adapt to the market.
- Opportunity to profit even when the market is declining (thanks to Put Options).
Disadvantages:
- Requires in-depth knowledge and complex analytical skills.
- Risk of losing the entire option premium if the market trend is predicted incorrectly.
- High volatility in option prices, easy to “burn an account” if leverage is used excessively.
- Not suitable for new, inexperienced investors.
Advice:
- Should only participate if you have experience with underlying stocks and good risk management skills.
- Always pre-determine the maximum loss (which is the option premium paid) and do not invest beyond your risk tolerance.
- Use options as a tool for hedging risk rather than speculating with the entire portfolio.
When to use:
- When the market is highly volatile and investors want to hedge their portfolios.
- When there is a strong forecast of stock price fluctuations or major events (business results, stock splits, macroeconomic news).
- When you want to leverage but still control risk within the limits of the option premium.
A famous example is during the 2008 financial crisis, when many investors hedged their risks by buying Put Options on the S&P 500 index. When the market plummeted, the value of these options increased manifold, helping them significantly minimize their losses.
Notably, Michael Burry’s Scion Capital (the main character in the movie The Big Short) used credit default swaps (a type of derivative option) to bet against the US housing market. As a result, when the real estate bubble burst, Burry generated a return of over 489% for the fund from 2000–2008, while the S&P 500 only grew by 3% during the same period.
A more recent example is in 2021, during the GameStop (GME) stock event, many individual investors on the Reddit forum used Call Options to create a “short squeeze” effect. The price of GameStop stock surged from $20 to nearly $480 in January 2021, bringing enormous profits to some retail investors, but also causing many short-selling funds to lose billions of dollars.












