12/05/2026

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Digital Transformation with 1Office: Weilaiya’s Spectacular Breakthrough

1. Weilaiya: A company with nearly 30 years of history Weilaiya (Wei Laiya) was founded in 1985, originating as a private label for a high-end salon system in Germany. It was established in Frankfurt, one of Germany's romantic havens. Previously, Weilaiya only researched, developed, and supplied hair care products exclusively designed for high-end salons and spas, created by a Chinese founder. In 2005, Weilaiya registered as a national brand, introducing for the first time the philosophy of "Considering beauty and health as the core development criteria." This principle played a crucial role in the development of hair and skin care products and also marked the beginning of a beautiful dream. In 2012, Weilaiya began to explore the e-commerce business sector, expanding its collaboration with international partners like Givaudan, the manufacturer for the world-renowned brand Chanel. This further developed their expertise and enhanced brand awareness. In 2015, Weilaiya established its first domestic operating company in Hong Kong, registered as Vella Biotech Co., LTD. In 2016, Weilaiya officially opened another office in the Grade A Greenland Financial Center in Guangzhou, China. It established international operations and systematic, international brand management activities to continue pursuing its dream of expanding across Asia. In 2017, Weilaiya signed an exclusive distribution contract in Vietnam with Wonder Union. This was a historic step for Weilaiya in expanding its market to Southeast Asian countries with a growing demand for safe and healthy beauty products, especially Vietnam. In 2019, just 14 years after evolving from a small company in Germany to a thriving business in Hong Kong, Weilaiya officially established itself as one of the fastest-growing cosmetics brands, spreading throughout the region. To date, its network has expanded to 23 countries worldwide, including Germany, the US, the UK, Malaysia, Singapore, Taiwan, Vietnam, and more. With the mission "Beauty -