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13/05/2026
161

7 secrets to confident communication for success

You may not know this, but 70% of relationships determine a person's success. And confidence in communication is the "key" that brings people closer together. In the article below, 1Office will share some communication skills to help you achieve success in the future. To be successful, people need to have good communication skills How to build confidence in communication? Speak slowly Speaking quickly and hastily can make you seem unconfident and make it difficult to create a good impression on the other person. Furthermore, speaking fast can easily lead to stuttering, mispronouncing words, and making mistakes because you don't have enough time to think about what you're saying. Speak slowly, and your words will carry more weight. Sometimes, speaking slowly is also a natural way to communicate that helps listeners easily grasp information and trust the story you are telling. Pause appropriately when speaking Pausing is a communication skill used by many speakers to capture the audience's attention during seminars. Knowing when to pause at important points gives listeners time to process and visualize the issue. Moreover, pausing correctly gives you more time to think and develop the next part of your presentation. Pausing appropriately will help convey the message and content of the story better Practice communication skills by speaking in a lower-pitched voice It's no coincidence that politicians and news anchors have deep, warm voices in speeches and interviews. This is because a lower-pitched voice tends to create a better impression and build more trust than a high-pitched one. To build confidence in communication and attract listeners, try to practice speaking and giving speeches in a lower tone. However, you shouldn't force it to the point where your voice sounds unnatural. See more: A guide to persuading customers effectively Focus on the content of your answers Public speaking

13/05/2026
120

Secrets to Increasing Business Revenue at Year-End

Compared to other times of the year, people's shopping levels are much higher at the end of the year. This is also a time when people "treat themselves" by shopping for relatives and family. To increase sales revenue, businesses need to create new breakthroughs in their business strategy. The end of the year is when businesses quickly look for solutions to rapidly increase sales How to increase revenue for businesses at the end of the year Sell in combos to attract customers This is an effective idea to help increase sales profits. And the best way to increase revenue is to choose related or complementary products to sell as a combo. With these items, you will reduce the time spent searching and comparing the quality and price of each item, and instead get a satisfactory product set at a preferential price. Besides, at the end of the year, customers often look for items with discounts, discount vouchers, and suitable product combos. Because when buying in combos, customers will receive many accompanying benefits. See more: What is an SLA? Understand SLAs and KPIs to guide development Push advertising to attract customers Advertising will bring your goods closer to customers. Investing in advertising on social networks and in the press is also a better way to promote products to customers. This is also a solution to help increase revenue during the pandemic that many businesses choose. Use trade promotions to generate profit for the company The end of the year is when customers wait for clearance sales and promotions. If businesses know how to apply promotions during this period, they can reap huge profits. In addition, applying clearance sales also helps make business in the new year more effective, as you have cleared out all the stagnant goods after a long year.

13/05/2026
103

Escaping the Shadow of the Traditional Startup

The Industry 4.0 technology platform is seeping into every corner of life and changing the world. Not immune to these shifts, the business market is also changing by the minute, and traditional startup entrepreneurs also need to adapt to keep pace with the market. So how can we change the traditional mindset to fit the 4.0 era? [caption id="attachment_6557" align="aligncenter" width="512"] Startup[/caption] Let's listen to the startup stories of entrepreneurs in Israel. According to Mr. Lebovich, Deputy Ambassador of Israel to Vietnam, Israel has a population of 8.5 million but boasts up to 6,000 innovative startups, ranking second in the world per capita. Over 80% of businesses in this country fail on their first attempt. However, the important thing is that these businesses continue to learn and adapt to achieve success. Mr. Doron Lebovich said: "In Israel, there was an entrepreneur who started in 2000 and failed three times. However, this person was not discouraged and succeeded with a traffic jam warning software called Waze, which was acquired by Google for $1 billion. Through this story, I want to tell Vietnamese entrepreneurs not to be afraid to continue starting up when you face failure, because success will always come to you." Entrepreneurs share that with today's technology, capital or a network of relationships are not necessarily the key factors for an entrepreneur's startup journey. Whereas before, starting a business required an office, now a business might only need a computer with an internet connection. In the 4.0 era, entrepreneurs must know how to use technology to turn ideas into real products that serve people and society. A unique product, combined with effective communication, will create success for technology companies. "Traditional entrepreneurs rely more on relationships to get contracts, whereas tech entrepreneurs must really focus on the product, promote the product,

13/05/2026
111

8 Human Resource Management Lessons from Steve Jobs

Steve Jobs is known as an icon associated with the world-famous bitten apple logo. Besides creating distinctive products, Steve Jobs also had a very unique art of personnel management. Let's join 1Office to explore 8 noteworthy lessons from Steve Jobs' management style! 1. Tech Engineers are the Operators The people involved in Apple's daily operations are the engineers, not any other management component. The company's project teams are divided into small groups, and most members of these projects are tech engineers. According to long-time HR managers at Apple, most of the company's managers started as tech engineers. This is because they have a deep understanding of technology, know what the project needs, and make the process of working with other members easier. 2. A Culture of Mutual Respect Between Managers and Employees This is an unwritten rule in personnel management. Here, the concept of "subordinates obeying superiors" does not exist. Instead, a very special culture is present everywhere: mutual respect between managers and employees. This is because both managers and employees have a certain understanding and experience in technology. They support and interact with each other within a team to complete projects, and this is one of the key reasons for Apple's success. 3. Employees Have the Freedom to Build and Develop Products Unlike most other businesses, Steve Jobs' policy allowed his employees to freely correct their own mistakes without going through any procedures. Therefore, sometimes the most outstanding results bear the strong personal mark of the employees. 4. Creating Challenges for Employees Steve Jobs was truly talented at managing his employees and equipping them with the necessary skills for self-development within the company. Each of his employees might be assigned tasks that exceeded their capabilities to encourage them to be creative, complete the work, and thereby gain more motivation

13/05/2026
100

Secrets to Retaining Talent for Startups

Low salaries and bonuses, non-standardized work processes, and even an uncertain future for the company... these obstacles are real barriers for startups. How to retain talent? Let's explore ways to retain talented employees with 1Office! 1. Be an Inspirer to Retain Talent "In small and medium-sized startups, I believe the most important factor determining whether an employee stays or leaves is their boss," shares Ms. Vu Ha – HR Director of Harvey Nash Vietnam. According to Ms. Ha, a startup owner will succeed in stabilizing their workforce if they know how to use internal communication to help employees understand the challenges the company must overcome and show them how important their contributions are. "Material incentives are indeed difficult for small startups to use as 'bait' to keep employees, but boosting morale is entirely within reach." [caption id="attachment_1922" align="aligncenter" width="564"] How to manage talent in a startup?[/caption] From failures in retaining talent, Mr. Vu Anh Duc - co-founder of Abbycard, a mobile membership card management application, also concluded that: if a startup wants employees to stay long-term, the boss must first ignite the spirit of "building a company together, not just getting paid to work." According to Mr. Duc, this spirit helps employees understand that they are a part of the company and its development. Even though the startup is small and faces many difficulties, if you can inspire enthusiasm in your employees, they will always be ready to share the hardships with the company. To achieve this goal, startup leaders should not hesitate to share their vision for the company with their employees. When both sides are looking in the same direction, the employee's commitment to the company becomes stronger. Equally important is building employees' belief in the startup's future, because if they think the company will not achieve the

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Latest Articles

13/05/2026
107

Effective Time and Work Management Secrets You Should Know Sooner

Think about it: How much time do you spend on living and working in a week? Have you had enough time to complete all your tasks or achieve the goals you've set for yourself? Today, there are many different ways to manage and control time effectively. You can download software, adjust your sleep schedule, or create to-do lists for each day, week, and month. However, if you don't truly understand the importance of time and task management, then no software or tool can help you. I. What is Time and Task Management? Time management at work is learning how to effectively use the amount of time you have to handle all the tasks you are responsible for. However, at present, not everyone can manage their time professionally. Some small and medium-sized organizations are still struggling, fumbling, and unable to find a way to arrange and adjust their time reasonably. Therefore, the situation of backlogged work and missed deadlines still occurs on a regular basis. Effective time management is not an overnight task It's not just businesses in general; the careless and wasteful use of time by employees, divisions, and departments is also one of the issues causing "inertia" for the business. Besides, weaknesses in corporate governance and creating personal schedules are also reasons that make time management very difficult. Tasks that should be prioritized are neglected and forgotten, while tasks that can be handled later "devour" too much of the employees' time. In addition, an unreasonable work allocation process leads to a situation where some people are overloaded with work, while others have too much free time. >> See more: 5 Causes of Wasted Work Time for Employees and Effective Solutions II. The Importance of Time and Task Management Effective time management skills are one of the most important skills a

13/05/2026
136

How to Build an Effective Marketing Process for Every Business

Effective marketing will bring in many potential customers. Therefore, building a marketing process is extremely necessary for businesses. However, how can you build an effective marketing process? Let's find out with 1Office in the article below! 1. General overview of the marketing process 1. What is a Marketing Plan? A Marketing Plan is a summary of the strategy and programs designed to help you achieve your set goals. It helps present the results obtained from all the analyses you conduct and the decisions you make during the marketing strategy development process. Thus, the marketing plan serves as a compass to guide the direction of the business. [caption id="attachment_20677" align="aligncenter" width="600"] What is a Marketing Plan? Why do businesses need to build a marketing process[/caption] 1.2 Why do businesses need a marketing process? Creating a marketing process has a huge impact on the development of businesses today. A specific marketing process will help you understand your goals, identify customer needs, set a reasonable budget for implementation, and significantly reduce risks. At the same time, it brings many great benefits to the business, such as:

13/05/2026
111

Process for developing an effective website content strategy

Content plays a very important role for a website. Providing content that is relevant to customers is the key to a successful content marketing strategy. Let's join 1Office to learn about the process of building an effective website content development strategy in the following article! How important is website content? Currently, the trend for boosting website traffic is to focus on web content. Website content writers need to grasp the criteria for evaluating standard content. This will serve as a basis for implementing both quality and quantity effectively for the website.  The trend of boosting website traffic is to focus on web content The key to a successful website is having clear content that is directly related to its field, providing many useful sources of information to build great trust. The content on your website should target your audience, engage them, and persuade them to take action. See more: Steps to build a Marketing process applicable to all industries What is the process for building effective website content? To build great content, you need to have a specific and clear plan. The first step is to collect demographics on your website visitors, email subscribers, and social media followers. Let's refer to the following steps for planning website content development: Step 1: Identify target audience groups, including: Age Gender Characteristics Interests Income Identify target audience groups Step 2: Create groups of content ideas To create content effectively, your content will be valuable when it includes the following criteria: Has never appeared anywhere else on the web Content organized by in-depth Topics that cover the subject broadly Useful content that solves the searcher's problem Provides unique, valuable information not found elsewhere Excellent user experience on any device Has a convincing answer to the question: Who will amplify this content and why? The content

13/05/2026
117

Building an effective Fanpage content development strategy

A Facebook Fanpage is a tool created by Facebook to help businesses, individuals, or organizations establish a strong brand presence on the social network. Content is a crucial element for a Fanpage. Let's explore how to build an effective Fanpage content development strategy with 1Office in the article below! Effective Fanpage Content Development Strategy Step 1: Define Your Fanpage's Purpose Building a Fanpage to reach hundreds of thousands of likes and follows requires a suitable development strategy over time. Clearly defining the purpose of your Fanpage will help you set the right direction for it. [caption id="attachment_11065" align="aligncenter" width="600"] There are many benefits a Fanpage can bring you[/caption] There are many benefits a Fanpage can bring you. It can help you communicate your message to your target audience accurately and persuasively. It can be a tool to help you build stronger relationships with your target audience through regular interaction and exchange. Additionally, it can be an effective customer care channel. Clearly define your purpose to complete the next steps. See more: Effective Website Content Strategy Development Process Step 2: Analyze Target Customer Insights Customer Insight is the interpretation of customer behavior and trends based on data collected from them. From there, specific advertising and production strategies are developed to improve product and service quality and increase sales revenue, benefiting both the business and the customers. You need to combine multiple sources, metrics, data, and types to generate accurate insights. Once you understand what insights are and their characteristics, you can start building customer insights based on those principles and apply them to developing your Fanpage content. [caption id="attachment_11066" align="aligncenter" width="600"] Analyzing target customer insights helps you create suitable Fanpage content[/caption] Analyzing customer psychology and preferences will help you plan suitable content and deliver the right message to the customers you

13/05/2026
90

Why choose 1Office – 7 reasons from 2000+ businesses

Technology is gradually becoming an indispensable part of the business building and development process. The mission to find an easy-to-use management tool that delivers outstanding efficiency is always a concern for managers. In this context, one management software has attracted the trust of over 2,000 businesses. Let's find out why choosing 1Office is such a popular decision! Why Choose 1Office - An Effective Digital Transformation Solution During the COVID Season Faced with the question "How to achieve a successful digital transformation?", businesses have fortunately found a safe, effective, and cost-efficient solution.  1Office not only has all the necessary features to support the digital transformation revolution but can also help comprehensively change the business apparatus and improve management efficiency. Choosing 1Office software helps improve management efficiency Post-COVID, if leaders want to enhance cost, time, and effort savings, then this software is the right choice.  Instead of continuing to operate the business with old, outdated methods that waste both human and material resources while remaining stagnant, now all ideas and development directions will be clearly outlined, shortening the time to quickly bring the business to its long-term goals and plans. Why Choose 1Office - Building a Strong Corporate Culture Building and strengthening the internal culture is always one of the important factors for maintaining and developing a business.  Leaders using an all-in-one business management software to create an internal network environment helps connect employees and departments, enhancing understanding and improving teamwork quality. Easy interaction and discussion through 1Office's Workplace feature No one has to solve problems alone because everyone can discuss and interact with each other to find thorough solutions to work-related issues.  Read more: https://1office.vn/giu-van-hoa-doanh-nghiep-song-mai-qua-5-buoc-don-gian/ Why Choose 1Office - Plan and Schedule Effectively No more forgotten or neglected appointments, no more missed deadlines, no more awkward office stories.  With the Workplace

13/05/2026
81

The HR Profession or the “Art of Pleasing Everyone”

To manage and supervise personnel effectively, leaders must always be prepared, unafraid of hardship, and possess both a warm heart and a cool, clear head to make the best decisions for all issues in human resource management. This also means that to identify and overcome challenges in the human resource management process, businesses must use time, money, human resources, and material resources in the right place and at the right time. Challenges in Human Resource Management Non-compliance with recruitment laws and regulations Adapting to changing laws is a struggle for business owners. Consequently, many choose to ignore them, leading to non-compliance that creates numerous obstacles and can even harm the business. Too many changes in regulations and processes As a business grows, its strategies, structure, and internal processes must also evolve. For this reason, some employees will find it difficult to adapt to these changes. In fact, many companies have experienced a decline in work quality during periods of organizational change. No employee training plan Another common issue for the HR department is investing in the training and development of underperforming employees. Human resource management requires planning training to enhance capabilities Some businesses find it difficult to recognize that the best employees are often the hardest workers, even if they lack formal, thorough, or specialized training. Failing to adapt to innovations The technology market is always changing. Businesses must learn to adapt quickly or accept the fact that they are being left miles behind by their competitors. The biggest challenge for small and medium-sized businesses is getting their employees to understand the situation, seize opportunities for innovation, and learn advanced technologies that contribute to the company's growth. Hiring the wrong personnel Attracting talent to a business is always a significant investment of time and money. For various objective reasons, leaders

13/05/2026
99

A Simple and Effective Method for HR to Exceed Recruitment KPIs

The use of KPIs (Key Performance Indicators) to evaluate the work performance of each department and division, as well as to measure the operational efficiency of the entire company, is no longer unfamiliar, especially for the human resources recruitment department. However, at present, as the digital technology race becomes more complex and intense than ever, the issues surrounding how to both reduce business costs and quickly exceed recruitment KPI targets have become a top concern for HR professionals. Important Recruitment KPI Metrics You Need to Know 1. Total Applications / Recruitment Drive This metric is used to measure the effectiveness of the company's recruitment communication campaigns. For accurate assessments, you should calculate this metric separately for each department. 2. Qualified Candidate Rate This metric is used to evaluate whether the targeting of recruitment campaigns has been truly effective. Qualified Candidate Rate = Number of Qualified Candidates / Total Number of Applicants 3. Recruitment Advertising Campaign Effectiveness Metric This metric is calculated as Total Recruitment Cost / Total Number of Applications This metric is used to evaluate how much money you need to spend to bring in one candidate. 4. Average Time to Hire This metric is the average time from when the company starts a recruitment campaign until the candidate begins their probationary period. 5. Sourcing Channel Effectiveness This metric is calculated based on the number of qualified CVs from each sourcing channel per campaign. Based on the metrics above, recruiters can measure and optimize the recruitment plan for the business. See more: KPI Template for Customer Service Staff What Prevents HR from Exceeding Recruitment KPIs? Overwhelmed by Recruitment Channels Choosing the best and most reliable communication channels to "entrust" with recruitment information is extremely important. In reality, many businesses do not have a clear understanding of how to use

13/05/2026
4212

Manage Remote Work with 1Office Now

The Covid-19 pandemic led to widespread social distancing, forcing businesses to switch to remote work to ensure employee health and business continuity. This presents a challenge for managers: how to manage remote work effectively. Remote work is an inevitable trend for businesses in the Covid-19 era According to the latest survey of over 2,000 managers and remote employees in the UK and the US: 90% of remote employees do not feel connected to their company and colleagues. 15% feel disconnected from other departments. Only 3% of them feel connected to their manager/CEO. These figures reflect the unfortunate reality that businesses are still struggling with the challenge of managing and evaluating remote work. Challenges for Business Owners in Managing Remote Work Most businesses operate according to a general process, and adhering to this workflow yields the best results. However, each department has its own processes and working methods. Without a tool to manage these processes, businesses will encounter several problems, such as: Heavy workloads, but employees often pass the buck and lack a sense of responsibility.  Forgetting or missing tasks frequently, leading to delays in plans and progress. Lack of tools to facilitate communication between departments. Lack of tools to monitor and measure work efficiency. No tools to digitize workflows for each department in the business. In fact, 95% of business managers understand the importance of work management tools, but only about 56% of them have found the right one. Read more: 6 Advantages of a Workflow Management Tool How to manage remote work is always a major challenge for business owners 1Office – An Effective Remote Work Management Solution for Businesses As business owners, CEOs and managers have often felt the pain of being unable to track and monitor work, lacking solutions to foster team cohesion, and consequently losing talented employees.

13/05/2026
135

Secrets to Building a YouTube Content Strategy from A-Z

Over 1.9 billion users log in to YouTube every month. This makes it an excellent platform for businesses to leverage for their YouTube Marketing strategies. Therefore, YouTube content is crucial if you want to build a "million-view" YouTube channel. Let's explore with 1Office how to build a YouTube content development strategy from A-Z! I. What is YouTube Marketing? YouTube is a global community-created website/application platform for video updates. It allows members to upload video clips for free to easily attract viewers. For businesses and brands, YouTube Marketing brings many benefits to users Along with the growth of Internet users in the Vietnamese market, the number of YouTube users is also increasing. YouTube is currently the largest video-sharing channel. It's a place where anyone can create content and search for videos in any field. It is completely free and does not limit creativity. That's also why YouTube has become an excellent platform for businesses to execute Marketing campaigns to increase their credibility and brand reach. Read more: Effective Website Content Strategy Development Process II. The Secret to Building an Effective YouTube Content Strategy 1. Define goals and understand your target audience Before creating a content strategy for your YouTube channel, make sure you understand its goals. What are your goals for building a YouTube channel: Are you looking to popularize your brand and build your brand image? Do you plan to sell products or services through YouTube? Are you aiming to enter a new market with the help of YouTube? Monetizing content? Or do you just want to inspire viewers with interesting educational or entertaining videos? Define your goals and understand your target audience when building a YouTube channel Whatever the goal is, make sure you understand it clearly and figure out how you will solve the problem of making a

13/05/2026
107

Overview of digital transformation in the IT industry in Vietnam

Digital transformation is affecting every industry across all sectors. Although the responsibility for researching digital transformation for a business often falls to the Chief Technical Officer (or Chief Technology Officer), the final decision-maker is still the CEO. Part of the digital transformation process in the IT (information technology) industry is to devise suitable application methods for the business. Regularly adopt new technologies To lead the organization with a progressive and innovative mindset, personnel within the company need to know and understand new technological innovations relevant to the business's field, as well as how these innovations can help the business undergo a comprehensive "transformation." Technology adoption often follows an S-curve, with exponential growth. It took 70 years for 50% of households to own a telephone, 28 years for the radio, while the internet only took 10 years to become widespread. The speed of reception and adaptation to technology has also increased accordingly. Digital transformation in the IT industry means comprehensive technology adoption for the organization The IT industry plays a key role in promoting digital transformation within businesses. For example, the adoption of Automation. This is a strategy that helps significantly reduce costs and frees up the budget for reinvestment in technology. By pioneering the adoption of new technologies like Face Recognition and Digital Banking, TPBANK has attracted a large number of users, mostly young people. The development of the economy and technological innovations have a mutually supportive relationship. As a result, a future where businesses generate revenue and increase efficiency through platforms and algorithms is born. Enhancing leadership in digital transformation One of the biggest obstacles to improving the customer experience through digital transformation is the lack of leadership in the IT field. Without this position, 56% of managers believe it's impossible to define a clear and precise digital transformation

13/05/2026
121

Professional Sales Process: Steps for Building and Practical Application

A sales process is now a crucial factor for every business. To promote business activities and increase revenue, every company needs to build a professional process. So, what constitutes a standard sales process? Let's find out with 1Office in the article below. 1. What is a sales process? A company's sales process is a sequence of steps for carrying out sales activities that has been defined by the company, is mandatory, and meets the specific objectives of sales management within the business. A good sales process will help sales staff close deals easily by following the outlined steps. [caption id="attachment_11734" align="aligncenter" width="600"] Professional sales process[/caption] 2. Steps to build a professional sales process Step 1: Plan and define objectives Preparing a plan and defining objectives are always important elements of a sales process. To build a sales plan in the most specific way and define clear objectives, your business needs to prepare the following information: Information about products and services (pros and cons of the products and services) provided to customers, and importantly, the "benefits" customers will receive. You must create a specific and detailed sales plan to identify the target audience, where they are, and the appropriate time to approach them. Once you have a plan, proceed to find a list of customers to approach to find potential leads. You can search via the internet, field visits, through friends, relatives, competitors, etc. Prepare price quotes, introduction letters, or business cards... along with the steps to build a marketing process to achieve the best results. As a salesperson, you can meet customers at any time, so prepare professional and polite attire and always maintain a confident mindset when meeting them. [caption id="attachment_11753" align="aligncenter" width="600"] steps to build a sales process[/caption] Step 2: Find potential customers Once you have a sales

13/05/2026
146

3 effective work management solutions favored by many businesses

Work management solutions were created to help users organize and manage their workloads. There have been many tools and applications to solve individual problems, from online storage applications to project management tools or accounting software. However, to optimize workflows, reduce wasted time, and the effort of "learning" each tool, having a comprehensive work management solution is crucial. Join 1Office to explore the best work management solutions for businesses today in the article below: 1. Microsoft 365 Work Management Toolkit Microsoft 365 is a work management toolkit trusted by many managers for daily business tasks. With a diverse ecosystem of applications that can easily connect with each other, the Microsoft 365 work management solution is still considered a worthwhile free management solution to use today. The main functions of each work management application in Microsoft 365 are: Word helps users handle basic document processing. In addition to drafting and printing, Word also helps you create and convert files from DOC to PDF and vice versa. Excel is the traditional tool for creating spreadsheets, calculations, and reports. There is also PowerPoint for presentations, and Outlook for email and calendars. [caption id="attachment_11922" align="alignnone" width="1600"] Microsoft 365 work management solution - A basic, traditional work management toolkit[/caption] In the online space, Microsoft has added Microsoft Teams - an online work management solution trusted by many users during the COVID pandemic. With continuous social distancing, conferences, seminars, and even daily team meetings required this software. Microsoft 365 integrates a cloud storage system, so users can access it from any device with an internet browser. Microsoft Office has long been a "benchmark" for recruiting for office jobs. This toolkit has seen various competitors emerge, but the latest version, Microsoft 365, has been thoroughly researched and upgraded to serve all modern business needs. The work management software

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