Digital Transformation in the Hospitality Industry – The “Way Out” During COVID

During the COVID season, all industries were “reluctantly” thrown into unprecedented chaos. Some businesses suffered from slow sales and loss of revenue, leading to bankruptcy, while others were still in a state of confusion, struggling to find the best way forward to solve immediate difficulties. To get back on the survival track after the pandemic, the Restaurant and Hotel industry has been researching and actively changing its mindset to complete the biggest technological revolution, boost development, and maintain human and material resources in this era. Digital transformation in the Restaurant and Hotel industry has become more urgent than ever.

The State of the Restaurant – Hotel Industry During the COVID Season

Similar to the tourism industry, the Restaurant and Hotel industry was also heavily affected by the COVID pandemic.

Many small and medium-sized enterprises had to shut down completely due to sluggish sales and excessively high rental costs.

Revenue plummeted due to social distancing, and the pool of potential customers disappeared, leading some restaurants to go bankrupt or, worse, lose all their capital and fall into debt.

The Restaurant and Hotel industry suffered heavy losses due to COVID

On the other hand, controlling and recruiting personnel before and after COVID also faced many obstacles due to a lack of training time. Most businesses in the restaurant and hotel sector were in a hurry to quickly generate profits to cover previous economic losses, without focusing on the quality of employee recruitment.

Many online orders or “buy-for-me” orders from services like Grab, Baemin, or Nowfood also became difficult to monitor and check, as new employees lacked experience in customer transactions and existing staff were overloaded with work.

Monthly reporting or plan reporting to suppliers and partners became difficult and even frequently problematic because both employees and superiors were overwhelmed by “chaotic” information during the review and consolidation process.

Traditional Management Methods – A “Burden” on Administration

Many restaurants and hotels are still applying traditional methods to their business management processes.

Evidence of this is that in some places, quality control, work reporting, and output performance tracking are still carried out using “rudimentary” tools like Word, Excel, etc. Although these software programs were once considered “emergency” solutions, in reality, their features and tools are not yet optimized for current needs.

Many restaurants and hotels underestimate the importance of business “digitalization”

Additionally, the problem of “manual” timekeeping using printed paper or handwritten sheets still persists, even in some restaurants and hotels labeled as “professional” with “multi-star” quality. Consequently, countless errors, internal conflicts, and even employee dissatisfaction are inevitable.

All management and scheduling processes, from overtime and shift changes to organizing events and programs, have become fragmented and difficult to track and synchronize.

Digital Transformation in the Restaurant and Hotel Industry – Improve Processes, Boost Revenue

After implementing digital transformation, the problem of “manual” timekeeping will be “eliminated” and replaced by an online method with immediate location monitoring on timekeeping software. This makes it easy to track and evaluate employee performance without spending too much time and effort.

Salary and bonus schemes are calculated and presented clearly, helping to avoid ambiguity and prevent conflicts among departments and employees. Performance reports will be deployed weekly, monthly, and quarterly to allow for timely adjustments if any issues arise.

Digital transformation in the restaurant and hotel industry will satisfy both employees and customers

The customer care process runs more smoothly and quickly through technology software, while still ensuring customers are satisfied and feel respected when using the service, thereby helping to improve and increase brand recognition for the restaurant or hotel.

1Office – A Tool to Support Digital Transformation in the Restaurant and Hotel Industry

Based on the needs of businesses in the Restaurant – Hotel industry, 1Office was created to thoroughly solve comprehensive work management problems. 

With smart feature suites like Workplace, HRM, and CRM, managers can organize, assign tasks, and meet targets quickly without any obstacles.

Digital transformation in the restaurant and hotel industry simplifies the work process

Put an end to the situation where senior employees are overloaded with work, while new employees do not fully understand their tasks, have limited skills, and lack the knowledge and service experience to meet the restaurant’s standards. 

Business plans and strategies can be thoroughly and carefully discussed, adjusted, and monitored thanks to Workplace. Employees from different departments can easily connect, interact, and exchange ideas to find suitable methods, solve work-related issues, and drive the company’s growth. 

Learn more about the outstanding features of 1Office here: https://1office.vn/