CEO 1Office: “Digital transformation is about using data to transform, not just digitizing.”

The most anticipated annual event of the Shark Tank Vietnam startup community, Shark Tank Forum 5, with the theme “Breakthrough Growth in the Digital Economy,” took place in Ho Chi Minh City on November 25.

At the panel discussion, Mr. Le Viet Thang – Founder and CEO of 1Office, and Mr. Nguyen Canh Thuc – CTO of Ahamove, shared valuable insights during the dialogue “Digital Transformation Experience for Businesses: Efficiency & Growth“. The “hard-earned” lessons and core factors for solving the pain points of every business in digital transformation were discussed, making the hall more vibrant than ever.

The two speakers of the dialogue agreed that: Although it starts with technological breakthroughs, digital transformation is not just about “digital” but is a revolution in self-awareness, models, and strategy. Presenting the viewpoint “Digital transformation uses digital to transform, it’s not about transforming into digital,” Mr. Le Viet Thang pointed out that the biggest barrier for businesses on this journey is “transforming” the mindset of the leadership. More than anyone, the CEO needs to understand that “Digital transformation is a business management problem, but one that is solved using digital” – Mr. Le Viet Thang shared. Therefore, the business digitalization journey “Requires a strong commitment from the leadership; this includes accepting a margin of error during implementation, having a risk mitigation plan, and motivating employees, helping the implementation team and solution providers confidently overcome the discrepancies between actual operations and the system to reach the final goal” – said Mr. Nguyen Canh Thuc.

Mr. Le Viet Thang emphasized: “What businesses lack most in process formalization is the tool to digitize the processes.” The CEO understands all the recruitment, sales, marketing, etc., processes, but lacks the tools to systematize them for effective overall management and to help personnel clearly understand their role in the workflow.

Ultimately, the goal of investing in digital transformation is to make production, business, and consumption operations more efficient. The measure that determines the success or failure of this goal is the result of data measurement, evaluating the effectiveness of digital transformation through the number of orders, level of support, customer experience, revenue, and business growth. Therefore, Mr. Le Viet Thang believes: “The top priority of digital transformation is knowing which data is important to the industry to focus on measuring and leveraging the data obtained.”

Amazon is a specific example of this assertion. When it started, Amazon’s business model was an e-commerce platform. But now, Amazon has diversified its business model and revenue streams by effectively storing and using its vast source of customer data. When a business undergoes effective digital transformation, collecting a “wealth of data” will lead to corresponding support services that meet demands, enhancing the user experience and customer loyalty to the brand. As a result, digital transformation becomes the key to a company’s breakthrough growth.

1Office is a prominent name recognized by the Ministry of Information and Communications as one of the first 12 outstanding “Made in Viet Nam” digital platforms, and the only one that meets all the digital transformation needs of small and medium-sized enterprises. The outstanding value that sets 1Office apart lies in its “All-in-one” product development mindset – solving all business management problems on a single software platform with high flexibility, automation, cost optimization, and ease of use. Visit the link: http://1office.vn/ for more information about 1Office products.

In the context of the booming Industry 4.0 Revolution, digital transformation has become an essential need for businesses to survive. 1Office promises to provide businesses with a comprehensive management solution, complete digitalization, optimized administration, and an enhanced competitive advantage, creating a foundation for breakthrough growth.

Source: Cafebiz