2020 was another landmark year for 1Office in the Vietnamese digital technology enterprise market. The launch event for “The CEO Version – Pioneering Digital Transformation” is a perfect upgrade of 1Office aimed at giving leaders a comprehensive overview of their business operations instantly, anytime, anywhere.
As part of 1Office’s annual event series, the 1Office CEO 2020 launch ceremony was held on a large scale in two major cities, Hanoi (Nov 26) and Ho Chi Minh City (Nov 28). The event made a significant impact due to its meticulous investment in both content and form, attracting nearly 1,000 business owners and senior managers including CIOs, CHROs, CFOs, CMOs, and CEOs; over 821,000 people learned about the technology experience and shared insights on the latest trends in management and operations.
The event was primarily moderated by Mr. Nguyen Thanh Nam – former CEO of FPT and Mr. Le Viet Thang – Founder & CEO of 1Office, alongside discussions and sharing sessions from speakers, reputable experts, and business leaders from various fields attending the event.
What’s new in the 1Office CEO Version?
Accordingly, the 1Office CEO version provides businesses with a comprehensive and groundbreaking toolkit, including: A toolkit to manage 80% of business operations, from human resources, tasks, processes, marketing, customers, sales, debt, cash flow, corporate culture, and more; A smart BI reporting system (a comprehensive, accurate, and intuitive measure that helps CEOs get a 360-degree view of their business’s health) and the Knowhow Cloud template data system (likened to a knowledge repository providing thousands of templates for processes, contracts, emails, ASK competency frameworks, KPIs, etc., built by experts in various fields). 1Office not only provides a management software solution but also an entire online working environment on the Internet.
What kind of customers did the event attract?
1Office was honored to welcome all customer groups who have been, are, and will be interested in our product, including: Customers who have already signed a contract with 1Office. New customers who are interested in 1Office. And partners of 1Office.
For existing customers, those who already know and trust 1Office, their main interest was the features of the CEO version, especially the cost of upgrading.
For new customers, their expectations were even higher. They were looking for a comprehensive management solution to solve their current problems, expecting the event’s scale to reflect 1Office’s stature and commitment. They wanted to listen to and understand the philosophy of the CEO – the head of 1Office, see the long-term development direction of 1Office and its product, and get their questions answered in the Q&A session.
Attendees at the event included many well-known names such as: Son Ha Group, T&A Investment Company, BeeST Group, MP Vietnam, Gigan JSC, Vietnam Institute for Enterprise Training & Development, Chairman of the SNG Business Connection Community, Tin Holding Corporation, Khoa Vang Computer Company, Thoka Trading and Service Company…
What did customers gain from the event?
By attending the seminar, business owners and senior managers all found answers to their companies’ “pain points.” The attendees’ interests were satisfied, and the event met their expectations, connecting with them on an emotional level.
Mr. Nguyen Minh Hoang, General Director, T&A Investment Company: “The reason I’m very happy today is because I met Mr. Thang. When I asked about the biggest concern for a CEO like me – who is not from the IT industry – which is how data is secured and kept confidential, Mr. Thang’s answer gave me great peace of mind. After attending this conference, I believe 1Office is the tool that will help T&A operate better, smoother, and certainly more efficiently in the future.”
Tran Thi Ngoc Tuoi, CEO of Thoka Trading and Service Company with the fashion brand Thoca House, said: Attending the launch seminar for the 1Office CEO version today, I discovered even more features I need for management. Operations were already good, but adding these management features will be very effective for startups and SMEs like mine. What 1Office has built is a huge development that will save current and future customers a lot of time. Thank you, 1Office, for letting me attend the seminar today.”
Mr. Tran Xuan Toan, Director of the Vietnam Institute for Enterprise Training & Development, Chairman of the SNG Business Connection Community: “Today, I am very pleased to attend this seminar. The seminar has brought together many business owners. I am currently the chairman of the SNG Business Connection Community in HCMC. Through this program, we see very practical applications in digital transformation, which are suitable for the current stage of economic development.”
How did the event attract media attention?
Before and during the event, the press paid special attention to 1Office. The topics covered were explored and shared on social media and in many major, reputable newspapers such as Vnexpress, Saigon Economic Times, CafeF, CafeBiz, Nhip Cau Dau Tu, The Leader, The Saigon Times…
The 1Office brand was successfully positioned in the media through its unique approach.
VN Media: 27/11: https://vnmedia.vn/cong-nghe/202011/en-tang-quan-tri-doanh-nghiep-make-in-vietnam-1office-ra-mat-phien-ban-nang-cap-0783467/
TheLeader: 28/11: https://theleader.vn/loi-giai-toi-uu-cho-6-bai-toan-lon-trong-quan-tri-doanh-nghiep-1606463615553.htm
Viettimes: 28/11: https://viettimes.vn/ra-mat-1office-ceo-toi-uu-quan-tri-doanh-nghiep-thoi-dai-so-post140737.html
Cafebiz: 01/12: https://cafebiz.vn/thi-truong-bien-doi-nhanh-dn-lam-gi-de-tu-nang-cap-nang-luc-thich-ung-tu-flexibility-len-agility-20201201094227238.chn
Nhịp cầu đầu tư: 02/12: https://nhipcaudautu.vn/cua-so-quan-tri/quan-tri-thong-minh-trong-moi-truong-phuc-hop-3338363/
Cafébiz: 04/12: https://cafebiz.vn/doanh-nghiep-viet-chuan-bi-gi-cho-chuyen-doi-so-20201204134321542.chn
VN Express: 03/12: https://vnexpress.net/5-buoc-co-ban-de-chuyen-doi-so-trong-doanh-nghiep-4200437.html
Cafebiz: 11/12: https://cafebiz.vn/nhung-sai-lam-pho-bien-dn-thuong-mac-phai-khi-chuyen-doi-so-20201211134454107.chn
What made the event a success?
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– Impressive video invitation: Before the event, 1Office’s invitation format created excitement among guests by delivering a unique message combining images, sound, and language. This generated a special media effect.
– A technological space: No frills or extravagance; an impressive key moment, a visual presentation slideshow, and an event that got straight to the point, satisfying most of the businesses’ questions and concerns.
– Concise event content: A high-value message; providing content about the 1Office CEO version and practical management knowledge.
– 1Office positioned its brand through its speakers: With passion and sincerity, the event’s presenters understood the product better than anyone and understood the customers’ pain points as if they were their own. With a deep




