After 10 years of development as a business management software, 1Office officially launches a new platform called 1Office Next. More than just a regular feature update, 1Office Next represents a strategic shift, reflecting a new philosophy on how Vietnamese businesses should operate in the era of AI and automation. The article below will clarify the context, direction, value, and key highlights from the platform’s launch event.
Mục lục
The Story of 1Office Next
When Businesses Innovate, Old Software Becomes a Barrier
After more than a decade of digital transformation, most Vietnamese businesses have adopted management software for HR, work, finance, and even ERP. But development doesn’t stop at tools. As business models change, leadership thinking evolves, and teams need to operate faster, leaner, and more flexibly, off-the-shelf software begins to reveal its limitations.
The problem is no longer a “lack of software,” but that the current software cannot keep up with the organization. Each leader has their own model in mind—some prioritize data, some focus on people, and others pursue flexibility. But the software remains rigid: fixed processes, static interfaces, and customizations that require waiting for IT. The system becomes a burden, not a foundation.
This misalignment is not just an inconvenience—it’s a strategic barrier. Because when the system cannot adapt, the business will always operate out of sync with its leadership’s direction.
That is why 1Office Next was created. Not to add more features, but to change how software operates with the business. It’s no longer a packaged tool, but an open platform where every CEO can design their operating system according to their own thinking. A new generation of software—one that truly reflects the evolution of leadership thinking.
A 10-Year Journey: From Practical Limitations to the Decision to Rebuild from Scratch
1Office didn’t start with a grand plan. Ten years ago, the product was born from very mundane experiences: employees having to submit paper leave requests, HR staff staying up all night to calculate payroll, and managers combing through Excel rows to compile reports. These recurring inconveniences posed a big question for the founding team: could software help businesses “lighten” their load?
1Office didn’t have much capital, let alone a perfect specification. But the team had something very valuable: an obsession with the real pain points of operations. Every initial feature wasn’t born in a meeting room—but on construction sites, in factories, and through hands-on implementations with users. They understood that software isn’t just for handling tasks—it must align with the organization’s mindset.
However, as they grew, they realized a harsh truth: their own software was limiting their customers’ ability to innovate. Every time a CEO wanted to change a process, the software required recoding. Every time a manager needed a unique way to measure KPIs, they had to wait for an update. The more the 1Office team tried to “add on” to the old software, the more they felt they were just patching up an outdated model.
After 10 years of development, they no longer wanted to fix it—they decided to tear it down. No more upgrades. No more patches. They rebuilt it entirely with a completely new philosophy: 1Office Next—a platform for CEOs to design how their own organization operates, just as they imagine it.
1Office Next – Realizing a CEO’s “Imagination” of How a Business Should Operate
After 10 years of partnering with thousands of businesses, the 1Office team came to see a clear paradox: software—the very tool meant to help organizations run better—was becoming a barrier to innovation.
Many CEOs had outlined new strategies for their businesses. Many managers had imagined a smoother, more transparent, and more proactive way of operating. But they all had to stop at one point: the system wouldn’t allow it.
Every time they wanted to make a change, they had to wait for IT intervention. Every time they wanted to improve, they had to adjust processes manually. The system couldn’t keep up with leadership’s thinking—and the old software became a “rigid mold” that confined the organization to its old ways of operating.
1Office Next was created as a clear response to this situation.
No longer a packaged software. No longer a patched-together upgrade. 1Office Next is a new platform – where businesses can design their own operating system exactly as their leaders imagine it.
We call this the “As You Imagine” journey. A place not limited by specifications, not confined by template processes. Where a CEO can directly design how their organization operates, reflecting what they believe is effective. And to achieve this, 1Office Next is built on three solid pillars:
Tagline “As You Imagine”
Every CEO has their own vision of how their organization should operate: more flexible, leaner, more transparent – or even fully automated. But between that vision and the execution system, there is always a gap: the software can’t keep up with the thinking.
The tagline “As You Imagine” was born from that gap. This is not just a marketing slogan, but the product manifesto of 1Office Next:
“Software is not created to confine you to a template – but to empower you to design how your organization operates.
1Office Next reflects leadership thinking in an intuitive, flexible, and dynamic way. CEOs don’t need to write code or wait for IT. They can “draw” the model they want – and the system will operate exactly as envisioned.
Lowcode Heart – AI Brain – Automation Goal
To realize the “As You Imagine” philosophy, 1Office Next is developed based on three strategic technology pillars:
- Lowcode Heart: The soul of the platform is Lowcode – allowing anyone (even without programming knowledge) to build their own management system: from workflows, forms, and dashboards to permissions and alerts. Everything is configured with drag-and-drop operations. This helps CEOs, COOs, or any manager to directly design the operating model they desire.
- AI Brain: The brain of the system is the AI Agent – acting as a business assistant. The AI not only analyzes data but also understands context, automatically generates reports, suggests KPIs, and provides real-time deviation alerts. More importantly, the AI can learn from how the business operates to provide increasingly relevant recommendations for the organization.
- Automation Goal: The ultimate goal is to automate the entire workflow – not just to save manpower, but to create a logical, seamless operational machine that is not dependent on individuals. From approvals and work coordination to report consolidation – all repetitive tasks can be automated according to the designed organizational flow.
Who is the 1Office Next event for?
1Office Next is not a mass event. It is a program designed exclusively for senior leadership at companies with 100 or more employees, who are at the forefront of operational innovation and building a more flexible, intelligent organizational model.
Specifically, the event targets four key audience groups:
- CEO / CxO: Strategic leaders seeking a platform flexible enough to accurately reflect their desired organizational operations. This is where CEOs can directly experience technology that helps transform the operating model from human-operated → self-operating system.
- CTO / IT Leader: Those leading digital transformation, facing pressure regarding openness, integration capabilities, and the pace of change. 1Office Next will introduce a new approach where Lowcode and AI help reduce the burden of system development and increase autonomy for departments.
- Senior Manager: Mid-level managers – who directly execute operational strategies – will find practical tools at the event to optimize performance, enhance monitoring, and coordinate work, thanks to the AI Agent and automation system.
- Partners / Experts: Consulting firms, strategic advisors, or partners implementing management solutions – those looking for a suitable platform to accompany businesses in their operational restructuring process. 1Office Next is an opportunity to connect, expand the ecosystem, and grasp the latest technology trends.
Core values that 1Office Next brings to businesses
1Office Next provides businesses with a comprehensive operational platform where management thinking can be realized into a system. The practical values include:
- Autonomy in designing and adjusting operations: Without depending on IT or vendors, CEOs and managers can directly design the system the way they want.
- Instant feedback from live data: Instead of waiting for end-of-period reports, the system proactively analyzes and suggests actions in real-time.
- Reduce manual tasks – increase efficiency: Automate repetitive steps and standardize processes so personnel can focus on high-value work.
- Adapt quickly to change: Each time the business restructures or adjusts its model, the system can be updated immediately without the cost of reprogramming.
At the event, attendees will also get to:
- Experience AI Agent simulations based on real-world scenarios
- Design a system using Lowcode right at the demo booth
- Receive an exclusive management toolkit – only available at the event
- Network and learn from a community of over 1,500 leading CEOs and operations experts
Key activities at the 1Office Next event
- Visual Opening Show – Kicking off with a technology-infused visual experience to inspire leadership thinking
- AI & Lowcode Demo Booth – A hands-on experience area simulating business operation scenarios with AI Agent and the Lowcode Platform
- 1Office Next Platform Launch – Presenting the product philosophy and officially launching the platform
- Live Demo – CEO asks, AI answers – A live scenario demonstrating the system’s real-time automated operations
- Leadership Community Networking – A networking space for pioneering leaders on their journey of organizational re-architecture
Speaker Information
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Ms. Hà Phạm COO 1Office
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Mr. Lê Việt Thắng Founder & CEO 1Office
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Mr. Đinh Viết Sang Director of 1Office AI Lab
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1Office Next Event Information
Time – Location
Ho Chi Minh City:
- GEM Center, 8 Nguyen Binh Khiem, Saigon Ward, Ho Chi Minh City
- Tuesday, 08:30 – 11:30, July 22, 2025.
Hanoi:
- JW Marriott Hanoi, 8 Do Duc Duc, Tu Liem Ward, Hanoi City
- Thursday, 14:00 – 17:00, July 24, 2025.
Event Agenda
- Guest Welcome & Technology Experience
- Visual Opening Show
- CEO’s Speech & 1Office Next Manifesto
- Lowcode Platform & AI Agent Demonstration
- Live Demo of Real-life Scenarios
- Networking & Refreshments
Register for the 1Office Next Event
👉 Register now to be among the first to experience the new operating platform, where your business can run exactly as you’ve always imagined.
| Register for 1Office Next! |









