1Office partners with GUMAC to achieve its development goals

Established in August 2015, GUMAC has affirmed its solid position in the market and become the fastest-growing fashion brand in Vietnam with a large nationwide store system. GUMAC is the number 1 seller in the fashion category on the most popular e-commerce platforms in the country, such as: Tiki, Lazada, Shopee, Sendo, etc., and will soon be available on the world’s largest e-commerce platform, Amazon.

With the business model of a “Happy Fashion Supermarket for Everyone, Every Home,” GUMAC wants consumers to not only experience quality products and a warm, home-like shopping space but also to feel proud and happy with fashion products from a purely Vietnamese brand.

With a vision for 2030, GUMAC aims to become a pioneering fashion and happiness brand, guided by the philosophy of “Real Value and True Happiness.”

To realize its strategic vision, GUMAC initiated its digital transformation on March 16th. This milestone was marked by the partnership signing ceremony between GUMAC and 1Office. GUMAC chose a digital transformation partner with a similar mindset and perspective on technology development, while also prioritizing a Vietnamese company to take pride in the technological advancements of the Vietnamese people. 1Office – a comprehensive business management platform – was the optimal choice for GUMAC.

Specifically, 1Office is a pioneer in digital transformation, providing a comprehensive business management platform software that gives users an online working environment by digitizing the entire enterprise into unified blocks. To date, 1Office has been chosen and trusted by over 200,000 users from more than 3,000 Vietnamese businesses. 1Office fully meets the development needs of BMB Steel in the era of digital transformation.

Meanwhile, with nearly 600 employees, GUMAC always focuses on its people, the most important foundation in the company’s construction and development process. Instead of traditional information management and paper-heavy operational processes, by implementing 1Office, GUMAC has applied technology to innovate its entire human resource management platform for timekeeping, payroll, and tasks. This helps employees have more time to dedicate to research and development for their work and the company, rather than spending too much time on paperwork and procedures.

GUMAC’s development goal is to bring real value and true happiness directly to customers. The partnership with 1Office will be a powerful lever to help GUMAC achieve this goal and grow strongly in the future.