Midomax implements digital transformation for “explosive” growth with 1Office

“The management and staff have successfully promoted and applied 1Office at Midomax to improve work efficiency and create a comfortable, modern working environment.” This was shared by Mr. Nguyen Van Chat, Sales Director of Midomax Vietnam Joint Stock Company, when using the 1Office software.

Overcoming difficulties to move forward

Midomax is proud to be one of the leading companies in the sports product industry in Vietnam. Midomax’s goal is to become a national sports brand, helping sports lovers access genuine sports products with world-class quality. The KAMITO brand, owned by Midomax Joint Stock Company, is well-known for its quality products and reasonable prices.

After 8 years of establishment and development, Midomax has been making clear strides on its journey to build the Kamito sports brand with outstanding products in sports such as: soccer, badminton, table tennis… The company’s products are trusted by professional clubs, national teams, and are widely loved and used by players.

“Safe Sports – Superior Quality” is Midomax’s working principle. Midomax’s mission is to provide sports players with products that are not only high-quality and durable but also safe.

To realize that mission, right from its early days, the Midomax management team determined that they needed to standardize management by applying 4.0 technology in the company’s operations. Midomax identified digital transformation as a prerequisite for the company’s operations to become more professional, meeting business development needs as well as the increasing scale of personnel and the expansion of branches. Midomax has a well-defined investment orientation and roadmap to digitize and optimize all processes, building a professional working environment to create a solid foundation for “explosive” growth in the future.

Currently, in addition to its main headquarters in Hanoi, Midomax has expanded to 4 branches, 2 representative offices, and over 1000 dealers nationwide and in Southeast Asia. Due to its large scale, the human resources department previously faced difficulties with manual timekeeping. There were errors in recording employees’ working hours. It took a lot of time to process manual timekeeping as staff had to record attendance information, calculate working hours, and verify the accuracy of employee work.

The biggest difficulty for Midomax was manual timekeeping; tracking and controlling attendance could be challenging, prone to subjectivity, and required handling many special requests (compensatory leave, annual leave, OT requests, salary rules, deductions…). This is one of the many reasons Midomax was facing in its operational system and turned to 1Office to address the “root cause”.

Easy to use, simple to implement, and unified overall management on a single platform—that’s what Midomax found in 1Office. In addition, 1Office provides a toolset that helps optimize operations, save costs and time, and improve work performance. The implementation, driven by the high determination of the management and staff, led to the successful application of 1Office at Midomax, helping to enhance work efficiency and create a comfortable and modern working environment.

Midomax’s “Transformation”

After implementing the 1Office software, everything became easier, from looking up information to shortening the time and minimizing errors in timekeeping consolidation (Previously, consolidating timekeeping took 4-5 days; now it only takes 2 days). Additionally, the employee experience improved; each employee is proactive, self-monitoring, and aware of their own work schedule. Error handling and feedback are faster, requests can be made directly on the phone, and approved requests are automatically linked to the timesheet and payroll. The analysis and reporting capabilities provide quick and accurate data aggregation, with visually appealing and scientific charts. Security is high, as payroll data is permission-based and centrally managed.

According to Mr. Nguyen Van Chat, Sales Director of Midomax Vietnam Joint Stock Company: “The customer care process is also a process we invest heavily in, with the goal of ‘The customer is the focus, the customer is a friend’. In this process, tracking progress and providing personalized customer care is very complex. Pre-sale, during-sale, and post-sale stages must all ensure satisfaction. For Midomax, as a sports product company, ensuring a good fit, comfort, and safety is very specific and important, so ‘after-sales’ is an issue Midomax pays close attention to.”

In addition, Mr. Nguyen Van Chat shared: “By applying digital transformation, our processes have been improved and run more smoothly. Work arrangement and progress are logical and effective. Tasks are handled based on efficiency from reports, leading to faster, more objective decisions”.

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“Additionally, after using the 1Office software, the company has been able to consolidate cases with similar characteristics and devise optimal solutions. We collect customer suggestions and gather data to analyze and improve service quality. This information is then synthesized and formed into a process on the software, ensuring consistency and timeliness for the department and all relevant customer care staff,” Mr. Chat shared, reflecting on the effectiveness he observed after using the 1Office software.

Midomax has been operating and developing in the Southeast Asia region and Vietnam. In a constantly fluctuating economic landscape, Midomax confidently asserts itself as a young, dynamic, modern, and enthusiastic team, always innovating, ready to change, and striving for perfection on its journey to bring Vietnamese brands to the world and introduce the world to Vietnamese sports in general and Vietnamese sports products in particular.

With the determination of the leadership team and the entire staff, Midomax has achieved initial success on its digital transformation journey in operational management. 1Office has accompanied Midomax in achieving impressive growth on its development path. It is hoped that in the future, Midomax will continue to grow, aiming to elevate Vietnamese products to an international level.



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