Head of Sales Job Description Template [Word, PDF File] – Free Download 2026

10/05/2026

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What should a Sales Manager job description include? What are the key considerations when recruiting a Sales Manager? If you’re exploring this topic, refer to the information in the 1Office article below!

Mục lục

I. What is a Sales Manager Job Description Template?
II. What does a Sales Manager job description include?
III. Some Notes When Recruiting a Sales Manager
IV. Conclusion
V. Frequently Asked Questions about the Sales Manager Job Description Template

I. What is a Sales Manager Job Description Template?

A Sales Manager job description (JD) template is a document that details the role, responsibilities, authority, competency requirements, and performance targets for the Sales Manager position within a company.

This is a standard document that helps businesses:

Clearly define the job objectives for the sales management position.
Assign tasks and define the scope of responsibilities transparently.
Serve as a basis for recruitment, training, performance evaluation (KPI/OKR), and building compensation and benefits policies.
Ensure the Sales Manager leads the team in line with strategic direction, achieves revenue targets, and expands the market.

II. What does a Sales Manager job description include?

The Sales Manager is an essential position in any business. They help sell products and services more effectively and assist your “brainchild” in growing revenue and becoming more appealing to all customers.

The job description becomes simpler when the recruiter clearly understands the crucial role of the Sales Manager position.

A Sales Manager job description needs to include all important content

1. Who is a Sales Manager?

A Sales Manager is responsible for coordinating the sales team, analyzing consumer behavior and market data to build business plans. They then adjust these plans according to upper management’s directives to achieve sales targets.

2. Specific responsibilities

A professionally skilled Sales Manager must develop plans to generate the highest possible revenue for the business.

DOWNLOAD the Sample Sales Manager Job Description HERE

The specific responsibilities of a Sales Manager include the following:

Closely manage sales staff to consistently achieve sales and growth targets;

Develop plans and strategies to serve development goals and achieve the business results set by the company;

Support and monitor the implementation of business plans. Report daily and weekly on business results, costs, and revenue; provide forecasts to the Board of Management;

Build and develop the customer system:

- Seek and develop relationships with customers and partners in [company’s field of operation]
- Nurture and build customer mechanisms to increase inbound leads and maintain revenue
The Manager is responsible for optimizing and building the sales process: From the planning stage to closing the sale

Responsible for recruiting, training, and monitoring the performance of the sales team

Identify potential markets and market fluctuations. Simultaneously, stay updated on competitor activities and new products

3. Job Requirements

What are the job requirements for a sales manager?

The job requirements for a sales manager include the following:

Bachelor’s degree in Business Administration or other economics-related fields

Previous experience as a Sales Team Leader, Sales Director, or equivalent positions. Proven track record of high performance and consistently meeting/exceeding sales targets

Proficient in soft skills such as presentation and communication

In-depth knowledge of the company’s services and products

Always proactive in identifying business opportunities

4. Benefits in the job description

Be sure to include benefits in the job description

Benefits in the job description include:

Full entitlement to statutory benefits (Health Insurance, Social Insurance, Unemployment Insurance)

Entitlement to company welfare benefits according to regulations (company trips, vacations, bonuses, public holidays, etc.)

Full entitlement to health care benefits for yourself and your family according to the company’s policy

Opportunity to work in a professional, modern, and friendly environment with many opportunities for promotion and career development

Salary: [company’s proposed salary].

5. Company Regulations

Don’t forget to add information about company regulations

Company regulations include:

Working hours
Work location

6. Contact Information in the Sales Manager Job Description

Find more information about the company at:

Website
Fanpage
Other company communication channels (if any)

Contact details for application:

Company Email
Phone number and contact name of the recruiter.

III. Some Notes When Recruiting a Sales Manager

When recruiting for the Sales Manager position, don’t forget the following notes:

Recruiters should research the market salary for a Sales Manager

1. Salary Reference in the Sales Manager Job Description

According to data from JobsGO, the current average market salary for a Sales Manager is around 20 million VND. The most common salary range is from 15-20 million VND.

2. Job KPIs for a Head of Sales

Job KPIs for a Head of Sales include:

Revenue per person: The average revenue achieved by each sales employee;

Monthly sales growth rate (departmental);

Lead-to-customer conversion rate (departmental);

Lead-to-customer conversion time (departmental);

Customer upsell/retention rate (departmental);

Average deal size (by time/by value) (departmental);

Sales target achievement rate (departmental).

3. Interview Questions for the Head of Sales Position

What does a set of interview questions for a Head of Sales include?

A standard set of interview questions helps businesses find suitable candidates quickly:

3.1 Questions to Assess Market Knowledge

Questions to assess market knowledge include:

Describe the services or products you were responsible for selling at your previous company. What were the benefits of those products? Who were your target customers?

Can you explain why customers bought your product? What were the alternative options they could have used?

In your opinion, how has consumer behavior for this product/service changed over the past 5-10 years?

What do these changes mean for you in the role of a Sales Director?

Please share your understanding of market A at the present time and the direction for future development?

3.2 Questions to Assess Leadership Skills

Questions to assess leadership skills include:

How do you resolve conflicts between two team members?

When should you advise your sales staff to “stop pursuing a customer”?

How would you handle a situation where a sales employee is underperforming?

What criteria do you use to evaluate a sales employee’s skills, besides their sales performance?

Share how you have improved the performance of an underperforming member of your team.

Develop a set of questions to assess leadership skills

3.3 Behavioral Questions

Behavioral questions include:

How would you describe your leadership style? What are the pros and cons of this style?

What are your career development goals? What do you hope to achieve by joining our company?

Who is your ideal role model? Why?

3.4 Competency-Based Questions

Competency-based questions include:

Describe the purchasing decision-making process of a typical customer. Who influences their buying decision? What do you need to do to close the deal?

Have you ever had to change an old process to improve efficiency, reduce costs, or increase revenue?

What was the sales process like at your previous company? In your opinion, what were the effective and ineffective aspects of that process?

Have you ever participated in training courses for your sales staff?

In your opinion, who are the target customers of the current company? How would you approach the customers you just mentioned?

IV. Conclusion

With the detailed instructions and suggestions above, we hope that recruiters can create the most suitable job description to find a Head of Sales for their business.

Additionally, you can explore management software from 1Office to implement recruitment campaigns and manage candidate profiles more easily and effectively.

Recruitment is a crucial step in a business

Recruitment is a crucial step in building a company’s personnel structure, which is why businesses need to build and standardize their recruitment process effectively.

Understanding the challenges businesses face during the digital transformation era, 1Office provides a comprehensive business management solution with a set of digital tools to help businesses standardize their recruitment process, improve work efficiency, and save time, costs, and other resources.

HRM – A feature set that supports human resource management tasks in a business: Recruitment; digitized record storage – can solve all personnel management issues by rapidly digitizing all data.

1Office – The Business Optimization Expert

With 1Office, HR can create online recruitment proposals. Notifications are instantly sent to management for approval on the software, thereby minimizing waiting time.

The process of nurturing, classifying, and screening candidate profiles during recruitment is also carried out in detail with a clear and transparent process.

The issue of lost candidate profiles is also eliminated as resumes are automatically pushed from recruitment sites into the system.

Notably, the AI application extracts data to support easy candidate evaluation. With just one click, users can generate an automated report to measure costs and the work performance of each specialist.

This helps managers clearly grasp the personnel situation and then gain a comprehensive overview of human resource fluctuations to address them promptly.

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With 1Office, the recruitment process becomes easy

Additionally, when using 1Office, users are supported with direct payroll processing on the software , saving time and effort.

HR will no longer have to worry about lost forms or records because all personnel information is digitized, stored, and secured centrally on the 1Office software.

Additionally, the system will automatically aggregate requests and connect with other modules such as KPIs, sales figures, etc., to easily calculate payroll and minimize the error rate.

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Anyone in the company can easily use the 1Office software.

With simple and easy-to-understand operations, supervisors and employees can interact with each other, freely discuss and share everything through the internal network, helping to save time and improve work efficiency.

V. Frequently Asked Questions about the Sales Manager Job Description Template

1. What is the purpose of the Sales Manager Job Description Template?
The JD template helps businesses clearly define the roles, responsibilities, competency requirements, and targets for the Sales Manager position. This serves as a basis for recruitment, performance evaluation, and setting KPIs for the sales department.

2. Is the job description template required to follow a fixed format?
No. Businesses can customize the content according to their industry, organizational structure, and business goals. However, the template should fully include: duties – authority – requirements – KPIs – reporting.

3. Who is responsible for creating the Sales Manager JD template?
Usually, it is created by the Human Resources (HR) Department in coordination with the Chief Sales Officer (CSO)/Business Development (BD) Director or the Board of Directors to ensure the JD aligns with actual business goals.

4. How many sections should a complete Sales Manager JD template have?
A complete template should have at least 6 sections:

General Information
Job Objectives
Main Duties
Authority
Competency Requirements
KPIs
Some businesses also add: career path, inter-departmental coordination level, reporting requirements.

Notably, 1Office has been selected by the Ministry of Information and Communications as a pioneering platform in the national digital transformation program, offering a solution that brings sustainable efficiency to businesses.

Additionally, if you are facing difficulties in recruitment and candidate care, please register for a free consultation at 1office.vn, and 1Office will help you resolve these challenges quickly!

You can also view and download the free Sales Manager JD template with just one click HERE.

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